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March Founder Highlights — Smarter Marketing, Faster Hiring 🧠💨📥
Kendrick Lau
March 31, 2025
In This Article...
Foreward ✍️
Spring is here, and the XSLA founder network is buzzing.
This month, we’re spotlighting two alumni-led startups making bold moves, shaped by their time at Tesla:
Want real, actionable insights from your marketing data? Peter, Stefan, Nav, and Matthias are building BlueAlpha to help teams move faster and smarter.
Trying to hire at scale? Hannan is building Nora, an AI interviewer that helps recruiters screen thousands of candidates in hours.
Both teams are early, fast-moving, and already showing traction. Whether you’re hiring, investing, or just curious — now’s a great time to reach out.
This Month’s Alumni Start-Ups 💪
BlueAlpha 🔝
Peter, Stefan, Nav, and Matthias are building BlueAlpha — a marketing data science platform that turns internal metrics into clear, actionable insights.
Leveraging their experience leading Tesla’s outbound marketing efforts, they’re now helping teams cut through the noise and drive real ROI.
From The Founders:
Marketing is the single largest controllable growth lever - yet guesswork still wastes billions. We started solving this at Tesla, where we with a team of 4 delivered an incremental ROI of 1.7 every quarter through paid ads.
Now, we’re building a marketing data science agent that cuts your stack in half - no agencies, no measurement vendors. Just a scalable, cost-effective solution that makes your team 10x smarter and faster. Our long-term vision is to build the multi-agent operating system for marketing, leveraging MCP to build for the future.
Nora AI ☎️
Hannan is building Nora — an AI recruiter that can screen 1,000 candidates overnight.
Nora conducts realistic, role-specific interviews and delivers detailed candidate scores, helping recruiters hire faster and smarter.
From The Founders:
Hannan Hussein (Tesla, Mobile App ‘24) - LinkedIn
Brijesh Muthumanickam
Nora AI is an AI interviewer built to automatically screen candidates, cutting recruitment screening time by 92.5%. Our mission is to make every recruiter on the planet 100x more powerful and we're doing this starting with one interview at a time!
Learn more: Norahq.com
From The Last Issue 🗞️
Dennis Dang (Tesla, UI Design ‘23) - LinkedIn
Know someone who would be a great addition to the ex-Tesla community? Invite your colleagues to join at xsla-ventures.com!
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